Boosting Nonprofit Fundraising with Double the Donation
Adam Weinger’s lightbulb moment as a donor has created hundreds of millions of dollars for nonprofits!
While working at a large bank, Adam donated to several charities, only to realize too late that his company matched employee donations. The missed opportunity was a significant wake-up call, not only for him but for the countless donors who were unaware of their company’s matching gift programs.
This realization sparked the creation of Double the Donation, a tool designed to streamline and automate the matching gift process for nonprofits, helping them raise more money with less effort. Adam’s mission was simple: help nonprofits maximize their fundraising potential by making matching gifts easy, automated, and accessible for both donors and organizations.
What Does Double the Donation’s Matching Gift Module Do?
Double the Donation simplifies the matching gift process by integrating directly into nonprofit donation forms and CRMs. Through this integration, the platform identifies which donors are eligible for matching gifts, automating the process from start to finish.
Once a match-eligible donation is made, nonprofits can leverage Double the Donation’s system to automatically send a follow-up email to the donor with the necessary next steps to submit their matching gift request. This removes barriers for donors, making it incredibly easy for them to double their contributions—leading to an increase in matching gift submissions and overall revenue for the nonprofit!
How Double the Donation Raises Dollars
One of the most common obstacles to increasing matching gifts is donor awareness. Studies show that 78% of employees don’t know that their donations can be matched, meaning billions of dollars in matching gifts go untapped each year. Double the Donation addresses this by informing donors right away about the opportunity to double their impact.
Thanks to its automation, nonprofits can see a 20-50% increase in matching gift revenue without additional effort. In fact, Double the Donation helped organizations raise over $453 million last year alone in match-eligible donations, driving revenue with minimal overhead.
But that’s not all. Double the Donation goes beyond matching gifts. The platform also integrates with volunteer registration forms to identify which supporters of a nonprofit are eligible for volunteer grant or volunteer time off programs. Volunteer grants are similar to matching gifts where some companies will donate money to a nonprofit based on their employees' volunteer hours. Meanwhile, volunteer time off programs allow employees to request time off work, specifically for volunteering with a nonprofit. These programs eliminate traditional work barriers, increasing the incentive for an employee to volunteer with the causes they care about.
By identifying these corporate volunteer opportunities and automating the follow-up process, Double the Donation helps nonprofits tap into more revenue and maximize their volunteer program efforts. This feature not only increases the funds nonprofits can raise, but it also strengthens their volunteer programs by engaging supporters and encouraging more participation.
The Impact of Double the Donation
Since its launch, Double the Donation has become the leader in matching gift automation, helping nonprofits across the country maximize their fundraising potential. With over 24,000 companies in its database and 100+ integrations with fundraising platforms, Double the Donation has simplified the matching gift process for organizations of all sizes.
From small charities to large institutions, the platform is a game-changer. Nonprofits using Double the Donation unlock previously untapped revenue, boost donor engagement, and transform the way they think about corporate giving.
What’s Next for Double the Donation?
As the nonprofit sector continues to evolve, Double the Donation is committed to pushing the envelope. The team is always looking for new ways to streamline workplace giving and therefore increase nonprofit revenue. With a focus on expanding features, deepening integrations, and providing even more tools for organizations, Double the Donation is shaping the future of workplace giving fundraising—one match at a time.
Adam’s Dedication to Matches
If you ever wonder just how dedicated Adam is to matching gifts, his colleagues will tell you, he even had twins on purpose! Obviously, a joke, but his dedication is strong and the impact speaks for itself.
Double the Donation began with a missed opportunity and grew into a mission that’s transforming how nonprofits raise money. From that pivotal moment to the company’s ongoing success, Adam’s passion for supporting nonprofits and their fundraising efforts remain unwavering.
For more information, visit: https://doublethedonation.com/
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